The media strategy, the space-buying approach and the tools we deploy are designed from A to Z to precisely meet your challenge and objectives, with no waste.
Our strategic process
Define, to help inspiring ideas emerge.
Define the brand challenge and underlying market issues.
Conceive, to generate ideas beyond the obvious.
Conceive strategy based on key insights.
Design, to breath life into strategy.
Design the winning solution: execution and KPIs.
Measure, to improve results constantly.
Measure a campaign’s impact against the advertiser’s KPIs.
Our proprietary tools for planning, optimising and measuring your advertising campaigns
the most effective media at national, regional and local scale
insights about your targets and possible segmentations
all data on local media in France
trend insights prior to activationdes insights
the effectiveness of your media plans
a geomarketing approach in your media strategy
Depending on your needs, our teams also leverage digital and marketing tools available on the market… (Kantar, TGI, ComScore, adsquare, Oath, affimétrie, Realytics, Data Studio, happydemics, adloox, Mercury Media, planwise….)