Strategy

The media strategy, the space-buying approach and the tools we deploy are designed from A to Z to precisely meet your challenge and objectives, with no waste.

Our strategic process

#1

Define, to help inspiring ideas emerge.

Define the brand challenge and underlying market issues.

#2

Conceive, to generate ideas beyond the obvious.

Conceive strategy based on key insights.

#3

Design, to breath life into strategy.

Design the winning solution: execution and KPIs.

#4

Measure, to improve results constantly.

Measure a campaign’s impact against the advertiser’s KPIs.

Our proprietary tools for planning, optimising and measuring your advertising campaigns

Selecting
the most effective media at national, regional and local scale

Extracting
insights about your targets and possible segmentations

Obtaining
all data on local media in France

Generating
trend insights prior to activationdes insights

Measuring
the effectiveness of your media plans

Integrating
a geomarketing approach in your media strategy

Depending on your needs, our teams also leverage digital and marketing tools available on the market… (Kantar, TGI, ComScore, adsquare, Oath, affimétrie, Realytics, Data Studio, happydemics, adloox, Mercury Media, planwise….)