Following a pitch, TRYBA – the designer, maker and installer of windows, exterior doors and shutters and renovation market leader in this category – has selected Groupe CoSpirit to handle its media and space budget.
In 2022, the brand has scheduled communications on TV, VOL and Radio, with the aim of consolidating recognition of the brand.
With more than 300 showrooms across France, TRYBA has made proximity with its customers a priority – a vision shared by independent group CoSpirit MediaTrack, which capitalises on its dual expertise in national and local media, and is advocating for a gradual shift towards more local media consumption. Groupe CoSpirit, a retail specialist, recently launched its new entity, CoSpirit Commerce, to help advertisers optimise their physical and digital retail media strategy.
We are thrilled to kick off this new year alongside TRYBA, and thank them for their trust. We both share the need to be close to our customers – which, in our business, is a key ingredient in designing a comprehensive and effective media strategy.
Delphine Médeci, deputy managing director, CoSpirit Media
Putting our customers at the centre of what we do is our priority, including in our media plan. We share this approach with the Mediatrack team, enabling us both to co-construct a meaningful media strategy.
Mélanie Bannier, marketing director, Tryba