MediaTrack is strengthening its team with the arrival of Dorothée Caulier (formerly MD of UM) as managing director, taking over from Marc Lewitanski.
“When I decided to retire,” explains Marc Lewitanski, “we looked for a candidate who, besides their managerial ability, was extremely proficient in and highly enthusiastic about digital, as well as having serious international experience, with a view to further expanding our role in the Local Planet network. We met some excellent candidates, which proves the appeal of an independent organisation such as ours, but Dorothée best matches our expectations, in terms of both skills and human values.”
Florian Grill, CEO and co-founder of Groupe CoSpirit MediaTrack, added: “In addition to her professional skills, we found Dorothée had the entrepreneurial spirit that we cherish. And a key point was that we also found a real closeness in terms of our values. Marc and I had laid the foundations of a solid independent media agency, designed to provide growing companies with effective solutions. We will continue that journey with Dorothée, who will champion the same values.”
I am very proud and delighted to be joining the MediaTrack team. Its independent and entrepreneurial identity, and its affiliation to the international network Local Planet, mean that it deserves far greater recognition in the media agency marketplace!
Dorothée Caulier, managing director, MediaTrack
Dorothée Caulier will also join the group’s management committee. Marc Lewitanski, meanwhile, remains a shareholder and a member of the group’s supervisory board, and continues to sit on the board of directors of French non-profit, the Institute of Advertising Research and Studies (IREP).
Media clips (in French): CB News, Speedy Life, Stratégies
