Inside CoSpirit

Local Planet and Maze-One create a full-service marketplace agency specialising in international e-commerce

28 February 2020

Local Planet, the global network of independent media agencies whose French agency is CoSpirit MediaTrack, has teamed up with Maze-One, the specialist e-commerce marketplace agency, to create Maze-One International, an agency specialising in communications on global marketplaces, and Amazon in particular.

Maze-One International draws on Local Planet’s local-up approach – embodied in France by CoSpirit MediaTrack – and on Maze-One’s e-commerce expertise to offer a strategic approach to e-commerce performance, based on a deep understanding of consumers.

 

Maze-One International provides advertisers with a suite of services geared to optimising their e-commerce presence on these platforms, and in their various markets. The new agency provides a full and personalised consulting offering – from integration to optimisation of e-commerce strategies, through to advertising delivery.

Since these platforms, and primarily Amazon, are booming, they are of great interest to advertisers. Amazon now has 304m active users worldwide, and USD542bn in revenues (source: Statista). Amazon has also overtaken Google in product search (source: eMarketer) and consolidated its position as the third-ranking digital advertising platform, just behind Google and Facebook.

Maze-One International offers the following services to international clients:

  • Onboarding – a personalised service guiding brands as they navigate the initial e-commerce onboarding process of each platform, so they reap the benefits from day one of activation. This service includes administrative support; financial settlement; linking of product pages,  stock and orders; content and product copy; SEO; and reporting.
  • Content and SEO – precision content to boost sales, primarily by ensuring content/programme synergy and helping brands to set up their own brand stores.
  • Advertising – helping brands to create their best strategy for each e-commerce platform. The specialists at Maze-One International are experienced in designing and managing marketplace media plans, analysing campaigns, and mining the resulting data to maximise sales.
  • Marketplace strategy and consulting – matching a brand’s existing commerce strategy with its e-commerce strategy, including the flow of multi-channel products.

 

As a collective of passionate entrepreneurs, Local Planet and Maze-One are able to spearhead innovation and creativity to create new opportunities for clients who are looking for help in driving their business growth. Maze-One International will provide its clients with unrivalled expertise in the e-commerce space.

Martyn Rattle, CEO Local Planet

Local Planet is a group of skilled entrepreneurs who are an inspiration to work with. We are looking forward to helping the agencies and their clients to optimise and grow their e-commerce business with the reach and data available, while guarding brand safety and intellectual property for them.

Tim van der Bilt, founder and managing director, Maze-One

Maze-One helps brands optimise their e-commerce activities, particularly on Amazon, and works for global brands worldwide as well as niche players. Maze-One was founded in 2019 and has offices in Amsterdam, Copenhagen, Madrid and London. Its fast-growing team consists of specialists who have worked for both Amazon and e-commerce marketplaces. To date, Maze-One has helped more than 60 big and small brands to achieve their e-commerce goals.
www.maze-one.com