Inside CoSpirit

MediaTrack becomes CoSpirit Media

11 April 2022

Independent media agency MediaTrack, a wholly-owned subsidiary of Groupe CoSpirit, is changing its name for the first time since it was established in 1996. The change is part of a brand restructure spanning all the group’s subsidiaries.

 

READ THE GROUP PRESS RELEASE (in French)

Within the group, CoSpirit Media is the national media specialist. But in 2019, we introduced an exclusive approach, “La France de [your brand]”, which selects exactly the right mix between national, multi-local and local, in order to best cater for the characteristics of each territory (brands, media and consumers). This positioning is possible because we work in unison with the team at CoSpirit Local (local and BTL media specialist), our Tech & Data division (to deploy efficient tools), but also with CoSpirit Commerce (retail media specialist) to support such an approach.  

We are managing more and more accounts in conjunction with the group’s other subsidiaries, so this change made total sense for every team. The two most recent examples are winning Aldi France and Cora. Ultimately, although the teams were part of MediaTrack, this change reflects the direction the industry is moving in, and lets us emphasise the integrated approach of the group’s subsidiaries. Embracing the CoSpirit name also supports the group’s big ambitions for 2026!

Dorothée Caulier, managing director, CoSpirit Media

READ THE GROUP PRESS RELEASE (in French)

Media enquiries: Cécile Mendez (cecile.mendez@agence-constance.fr – +33 (0)6 43 18 50 17)