The 9th awards ceremony for the French Media Agency of the Year by OFFREMEDIA, the authoritative awards for the media consulting business, was held on 17 January. A judging panel of professionals named MediaTrack the “2022 French Media Agency of the Year by 100%MEDIA (category: independent media agency).
After winning three awards the previous year – for Partnership, Diversification and Inspiration – this year’s ceremony sealed the reputation of the agency, which again won three awards.
2022 French Media Agency Grand Prix
This distinction, in the independent media agency category, rewards the agency’s cohesion and internal impetus as reflected in all the personal and collective initiatives led by our teams throughout 2021.
Partnership Award
This distinction, in the independent media agency category, rewards a cross-media content operation created for France’s national distance learning centre (CNED) in partnership with radio stations NRJ and Chérie FM. The fully integrated package blended conventional radio spots and sponsorship with exclusive digital content. The campaign was endorsed by radio and TV presenter Sophie Coste, who produced three profiles of women who had successfully retrained thanks to the CNED’s courses. These testimonials were distributed in podcast format and on Chérie FM’s breakfast show.
This distinction, in the independent media agency category, validates the agency’s strategic direction, and rewards the coherent fit between its:
Innovative ability, crowned by the “Kantar Clients Awards 2021 World” award (category: media), bestowed on CoSpirit MediaTrack.
Differentiation strategy, with the creation of the collectiveLes Relocalisateurs
Development strategy, with the launch of CoSpirit Commerce, a new entity devoted to retail media
Expansion strategy, with thewinning of ALDI France, one of France’s biggest advertisers, for which CoSpirit MediaTrack covers all media: on/offline, national/local and BT
With this hat-trick, CoSpirit MediaTrack has now won a total of 14 100%MEDIA awards, making it the most-awarded independent media agency in the awards’ history.
We are delighted and honoured to receive these three awards! They provide further proof of the strength of our agency’s two pillars. On the one hand: local media insourcing, which is now a big issue for our territories, as we are convinced that advertisers can become citizen stakeholders by investing more in our local and national media. And second, our policy of responding to our clients’ overarching challenges by proposing a strategy equally based on national and local media as well as on retail media and below-the-line media.
Florian Grill, CEO and co-founder, Groupe CoSpirit
