MOWI PURE has picked MediaTrack for its French market launch, thanks to a 360° media plan geared to reconciling the French with farmed salmon
To mark the exclusive launch of its MOWI PURE brand, the Mowi group, the world-leading salmon farmer, unveiled a novel 360° campaign! The package is geared to supporting the launch and building recognition around this new, deliciously well farmed salmon product, which comes in a range of 12 fresh and smoked options. After a successful launch in Poland last year, MOWI PURE is landing in France in June, prior to a rollout across other European countries in the near future.
The campaign – produced by MediaTrack, a member of the world’s biggest independent agency network, Local Planet – was designed to immerse the general public in the brand world of MOWI PURE, thanks to a powerful media mix blending TV, social media, online display, partnerships and posters.
Through these communications, we want to position MOWI PURE as an outstanding brand that is fully attuned to consumers’ new expectations. We want to share our salmon’s unique character – its quality, but also how it is sliced and packaged.
Gabriel Chabert, marketing director, Mowi France
Media clip (in French): Offre media
